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Digital Marketing

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All businesses today have to leverage the power of the electronic device or the internet to market their product / service. The digital marketing channels could be search engines, social media, email or websites which would connect them with existing or prospective customers. 

At a high level, digital marketing refers to advertising delivered through these digital channels. This term covers a wide range of marketing activities, such as paid search, organic SEOsocial media marketing, affiliate marketing, content marketing, video marketing, and so much more.

In today’s world of modern technology, there’s no denying that digital marketing skills are in high demand. In just a short period of time, digital marketing has grown to a high extent. It truly is the future of marketing, as it may one day be replacing other forms of marketing altogether.

Whether you’re somewhat familiar with digital marketing or you’re starting from scratch, you may be looking to learn more. There are several ways you can learn digital marketing online; for example, you can take digital marketing courses. If you’re on the fence about whether a digital marketing course is right for you, here are a few points to consider and reasons to learn digital marketing:

Become an in-demand professional

Have you heard of the digital skills gap? By 2020, it is projected that there will be 150,000 digital jobsavailable, but not enough digital marketing professionals to fill them. For those learning digital marketing, this offers a unique competitive advantage: You’re gearing yourself up for a career where demand exceeds supply. This is always a good move.

Benefit from more career choices

If you received certification from one of the web’s many digital marketing certification programs, then you have plenty of fields to choose from. Digital marketing is a vast field and there are a lot of roles and responsibilities to take on. Also, this is the most flexible field to work in because one can move from one field to another fairly easily, which is quite difficult for those working in other industries. For example, a digital marketing professional can shift their focus from social media marketing to search engine optimization or email marketing. There will be plenty of opportunities to grow as a full-stack digital marketer as well.

Additionally, when it comes to career choices and availability, consider the fact that just about every company these days has an internal marketing department with a growing need for digital marketing professionals. From healthcare to retail, to entertainment and financial, you’ll almost always find companies in your area looking to hire digital marketing professionals. And if you want to keep things interesting by working on different accounts and in different industries at the same time, you can also look for a job at a digital marketing agency that serves multiple clients.

Growing salary opportunities

Candidates with proven skills and professional certifications from online marketing certificate programs are often more likely to get paid more than the ones who are just starting their career without any certifications or proven practical skills. Companies are more likely to hire people with the right education, rather than those who have no previous experience or training.

Not only does learning digital marketing and getting your digital marketing training certification put you ahead of the competition when it comes to landing a role in general, but it can also lead to an increase in salary. According to the Bureau of Labor Statistics, the average American salary is $44,564 annually. According to Glassdoor, h

Digital Marketing skills are in high demand and you may leverage 

At a high level, digital marketing refers to advertising delivered through these digital channels. This term covers a wide range of marketing activities, such as paid search, organic SEOsocial media marketing, affiliate marketing, content marketing, video marketing, and so much more.

In today’s world of modern technology, there’s no denying that digital marketing skills are in high demand. In just a short period of time, digital marketing has grown to a high extent. It truly is the future of marketing, as it may one day be replacing other forms of marketing altogether.

Whether you’re somewhat familiar with digital marketing or you’re starting from scratch, you may be looking to learn more. There are several ways you can learn digital marketing online; for example, you can take digital marketing courses. If you’re on the fence about whether a digital marketing course is right for you, here are a few points to consider and reasons to learn digital marketing:

Become an in-demand professional

Have you heard of the digital skills gap? By 2020, it is projected that there will be 150,000 digital jobsavailable, but not enough digital marketing professionals to fill them. For those learning digital marketing, this offers a unique competitive advantage: You’re gearing yourself up for a career where demand exceeds supply. This is always a good move.

This download is for anyone involved with shaping future digital marketing direction for their business or their clients, including:

  • Company owners and directors
  • Managers responsible for increasing the contribution of digital channels in their organization including Digital Director, digital marketing managers
  • Heads of marketing including CMO, VP of marketing, Chief Customer Officer and Marketing director
  • Consultants or agency account managers

What Is Digital Marketing 4.0?

The prior framework includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification. This most recent iteration, though, includes: 

More Integrated Global Marketing: Inbound and outbound marketing should now be combined. In comparison to cold-calling, consider this “warm-calling.” For example, after someone reads a blog article on your site, follow it up with an email sharing more meaningful content.

A Cohesive Marketing Technology Stack: No one software tool can save the day. Marketing is not about the creative aspect alone anymore. Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day, nor will one CRM tool be the solution to a challenge anymore. Consider your full stack and how it can work together.

Growing salary opportunities

Candidates with proven skills and professional certifications from online marketing certificate programs are often more likely to get paid more than the ones who are just starting their career without any certifications or proven practical skills. Companies are more likely to hire people with the right education, rather than those who have no previous experience or training.

Not only does learning digital marketing and getting your digital marketing training certification put you ahead of the competition when it comes to landing a role in general, but it can also lead to an increase in salary. According to the Bureau of Labor Statistics, the average American salary is $44,564 annually. According to Glassdoor, however, the average American digital marketer makes $71,127 annually. This is just the average base pay and does not include annual bonuses or other perks.

Getting into digital marketing can feel like taking a diveinto the unknown for a lot of small business owners,especially if you don’t spend all your time onlineyourself. But relax. Nobody starts at the deep end,nobody has all the answers before they begin and, evenbetter, getting going is probably cheaper and quickerthan you might think.Speaking of budget, there’s plenty you can do in therealms of digital marketing without spending a penny– but when it comes to reaching new audiences, that’swhen a little budget can go a long way. Every part ofyour digital marketing is a great opportunity to learnsomething – so it’s all about starting small, testing,learning, and growing over time.In this guide, we’re going to take you through the easyaccessways to get started – from making the most ofsearch engines to buying your first online ads.

All the channels will be familiar to you – Facebook,Twitter, Google, email and your own website – but we’llgive you the steps you need to feel confident you’retesting and investing in the way that’s right for youand the growth of your business.

What you’ll find in this guide has a lot to do with whatwe call inbound marketing – the tactics you can use toattract, convert, close and delight visitors to your website,social and blog.Digital platforms are great for this because we nowhave more ways, places and routes to attract peopleto visit our website where, we hope, they’ll become ourcustomers. We can also be much more creative with thiskind of marketing – it’s not just about what we think of astraditional outbound marketing activity.It’s your website, blog and social media channels thatare at the heart of any digital marketing plan – so alwayskeep in mind that you’re optimizing for these destinationswhen planning digital marketing tactics.We hope this guide gives you what you need to get going,but if you’d like a little more of an in-depth introduction,check out Hubspot’s certification in Inbound Marketing.